Street campaign

The street campaign is an alternative dimension of social change. Its aim is to identify the problems within a community and, through street animation (street theatre, flash mobs, juggling, clowns and so on) and by creating the right context for application, to bring awareness to said issues and to find potential solutions.

Street campaigns make accessible the places where social intervention cannot reach otherwise: in the street, in the sand, on the grass, in a parking lot or in the middle of a city; this provides the opportunity for autonomous spectators, who watch for as long as they like, whenever they like.

In 2008 we organized our first street campaign with the „Awareness on Your Street” project, where the teams used street animation to surprise passers-by, and to fascinate the with a colourful spectacle, thus promoting tolerance and raising awareness.



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